Etsy Profit Guard

Break-even ROAS and return loss calculator for cross-border sellers

Break-even ROAS should be calculated from contribution before ads, not from revenue alone. Subtract platform fees, payment fees, product cost, fulfillment, packaging, app allocation, coupons, and expected return loss first.

Workflow

1. Calculate revenue and all non-ad costs for one order.
2. Estimate expected return loss as return rate multiplied by loss per returned order.
3. Use contribution before ads as the break-even CPA.
4. Divide revenue by break-even CPA to estimate break-even ROAS.

Use the free browser tool: Open break-even ROAS calculator.

This is operational planning help, not tax, accounting, legal, or platform-policy advice. Verify current platform rules and fee assumptions before changing prices.